Are You in a Style Rut? We’ve Got the Cure. It’s SWABY Baby!

Shernett Swaby

Our interview with SWABY designer Shernett Swaby will be premiering tomorrow Tuesday May 21st on ChicagoingsTV and it’s going to be a hoot! Expect to fall in love with the designer behind ever popular, edgy-chic labels SWABY and Model 29. A shining star from Project Runway Canada, Shernett insists on making each piece of her SWABY collection personally by hand – a service unheard of today – guaranteeing the quality and novelty of each item. You’ll receive a VIP pass into her showroom and workshop, with walls lined in fabrics and photos of her muse, Audrey Hepburn. Hear her reveal how Project Runway cemented her resolve as an artist. We even got her talking a bit about, of all people, Kanye West.  Watch this video first thing in the morning – even BEFORE your coffee!

Behind the Design is the result of a collaboration between and ChiTown Fashionista’s Nikia Jefferson. YouTube not your thing? ChiTown Fashionista will be exclusively airing all episodes on Vimeo in addition to their YouTube channel. Visit their website for more information.

Not familiar with SWABY? Here are a few of my favorites from both SWAB and Model 29:

See you tomorrow!