Chicagoings.com has its finger on the pulse of Chicago’s independent crowd. While the average reader may frequent some larger chain corporations (possibly Urban Outfitters, Anthropology, or even Starbucks for example) they prefer a more exclusive product. This makes them the ideal demographic for neighborhood cafes, independently owned boutiques, salons, and shops. Our reader values authenticity and experience over frugality while maintaining a sense of responsibility to the environment and its resources. Above all, they choose to express their own stylish creativity in the products they purchase and these must, therefore, convey individuality.