{ChicagoingsTV} Behind the Design: Archer Townsend

Is your casual, every day wardrobe lacking edge and sophistication? Looking for a more distinct personal style? Archer Townsend has just the fix with a collection even Rihanna would love! Anyone can dress up and look glamorous at an event once a week, but “true sophistication comes from the way [a girl] dresses on her off day.” After a short hiatus, Behind the Design returns to ChicagoingsTV with a doozy of an episode. Brandi Archer and James Townsend share their thoughts on modern fashion and what void their brand is filling in the industry. [gallery type="rectangular" ids="2700,2699,2698,2697"] Friends with Benefits Brandi hired James as her stylist years ago. The two quickly became best friends and today they’re dressing Chicago women in the hottest street-wear imaginable – made from plush cashmere, silks, and modal. Each piece in the Archer Townsend collection plays up the ‘cool girl’ aesthetic with fabrics made to last a lifetime. Did we mention how affordable this collection is? Simply put, their mission is to “capture moments of happiness and create entire collections around them.” Get into their contagious chemistry and hear them share their cocktails of choice in this week’s ChiTown Shakedown: Studio/Showroom 805 W. Randolph Street, #200, Chicago, IL 60607 www.ArcherTownsend.com Hours: By appointment only to ensure exclusive time with the designer Phone: 312-265-0910 As always, a special thanks to ChiTown Fashionista, Media Elixer, Gabriel Charles Tyler, and DJ Hash for making this amazing video series possible! Featured Image: www.ArcherTownsend.com, Fall 2013